Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding ---- a set of five disciplines to help companies bridge the gap between brand strtegy and brand execution. Those with a grasp of branding will be inspired by what they find here, a...(展开全部)

在线阅读本书 THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new d...(展开全部)

玛姬·欧法洛，1972年出生于北爱尔兰的科尔伦，她是英国最负盛名的小说家，处女作《你走了以后》获得英国《卫报》“25年来最佳小说”，是英国最大连锁书店“水石”（Warterstones）评选出的“影响未来25年的25位作家”之一。 玛姬至今共出版四部小说，继第二本作品《我爱人的情人》之后，第三本《我们之间的距离》为她夺下2005年的“毛姆文学奖”，而本书则获选为2007年亚马逊网络书店的年度选书。这本书不只在文坛累积极高的声誉，在国外也已被译成十六种语言，广受亚洲、欧洲、美国等地读者喜爱。正如评论界所言：“只要玛姬 · 欧法洛愿意持续写下去，我们将永远期待阅读她的作品。

玛姬·欧法洛，1972年出生于北爱尔兰的科尔伦，她是英国最负盛名的小说家，处女作《你走了以后》获得英国《卫报》“25年来最佳小说”，是英国最大连锁书店“水石”（Warterstones）评选出的“影响未来25年的25位作家”之一。 玛姬至今共出版四部小说，继第二本作品《我爱人的情人》之后，第三本《我们之间的距离》为她夺下2005年的“毛姆文学奖”，而本书则获选为2007年亚马逊网络书店的年度选书。这本书不只在文坛累积极高的声誉，在国外也已被译成十六种语言，广受亚洲、欧洲、美国等地读者喜爱。正如评论界所言：“只要玛姬 · 欧法洛愿意持续写下去，我们将永远期待阅读她的作品。

“奥法瑞的作品想象力丰富，再三阅读，总能发现惊喜……她以现代主义的视角重现了维多利亚时期的哥特小说，描绘了一个支离破碎的世界，而唯一的救赎之路，就是爱。她的作品保留了古老的文学体裁，施以精雕细琢后，不仅阅读起来心旷神怡，其高超的语言技巧，更远远超过了这个浮躁苛刻时代里的每一本浪漫小说。” ——阿曼达·克雷格《泰晤士报》

黑历史，别看，求你了。

黑历史，别看，求你了。

Since the introduction of the personal computer in the early 1980s, many objects have been designed to have capabilities well beyond their immediate use or appearance. Whether openly and actively or in subtle, subliminal ways, these objects talk to us, and we have come to expect interaction with them. Contemporary designers, besides giving objects form and function, write their...(展开全部)

Managers and leaders are asked to create strategies that will win market share, create lasting value, and drive profits for their organizations. Unfortunately, the tools in strategy creation haven't changed in more than 20 years - until now. Strategic consultant Nilofer Merchant shows you how to get results through collaboration, killing off ideas, and honing your leadership. S...(展开全部)

In his ?nal book and his ?rst full-length original title since Full House in 1996, the eminent paleontologist Stephen Jay Gould offers a surprising and nuanced study of the complex relationship between our two great ways of knowing: science and the humanities, twin realms of knowledge that have been divided against each other for far too long. In building his case, Gould show...(展开全部)